Instagram have announced that Live Video has now come to their platform.
Similar to Facebook Live, this new feature allows users to broadcast live Video updates to their followers or the general public.
When you are finished, your story disappears from the application so users feel more comfortable about sharing any type of content.
Instagram now also allows disappearing photos and videos for groups and friends in Instagram Direct.
If your account is set to public or private – you can only send disappearing photos and videos to people who follow you.
Once your friends have viewed the photo or video from the Direct Messages tab – they disappear.
Facebook and Instagram have both been increasing their product updates to compete more directly with the features available on Snapchat.