Say Hello to Instagram’s Elite: Sam Horine

on September 18, 2012 | Comments (0)

Sam Horine (Image via

Sam Horine is a photographer based in New York City. By his own description; he shares photographs of skylines, bicycles, graffiti, industrial architecture & vintage signs- and he completes all shoots and edits on his iPhone. Given that he’s had work published in The New York Times, Rolling Stone and AM New York (to name a few) it’s no surprise he has almost 190K followers.

When we got hold of Sam, he was in the middle of an Instagram-related project in Israel, but ever so happy to share some insights with our readers.

When did you first create an Instagram account?

I first created the account in october of 2010. I had begun to notice a few tech-savvy twitter friends using the service to host images, figured I’d check it out and found out that it was much more than an image hosting service.

What were your thoughts on Instagram at the time? Could you foresee it’s popularity and the potential it held for you to boost your profile?

I was a fan of Instagram right off the bat. I had just gotten my first iPhone about six months before and thought it was a great tool to share the visuals of my daily life.  I had been on twitter for some time before but had always felt limited by text as I am a very visual person.  I didn’t know how popular it would be but I knew it had a lot of potential.

Do you think there’s any formula to becoming a popular user?

Yes, create interesting and original content and don’t forget to interact with the people who you follow and who follow you.  It’s very much a two way street, especially in the beginning.  Nowadays, it’s much harder to respond to everyone about everything but I do try to read all of the comments and respond to the ones that engage in a meaningful way.

What kind of projects have you been asked to become involved in, due to your success on Instagram?

I’ve worked with several large companies creating content for their feeds and also had the opportunity to travel both domestically and internationally as a result of the service.

Most recently, I was asked by the Israeli Ministry of Tourism to come to Israel with several other influential Instagramers to experience the country and share my experiences.

Finally, what direction do you think Instagram will take in the future?

I’m not sure what the future of Instagram is.  There’s been a lot of talk about how the service has democratized photography – especially breaking and spot news as well as the role that it’s played in allowing the average person to tell the story of their lives, whether that’s as a rich kid in Beverly Hills or a student in Tehran.

Follow Sam on Instagram
Follow Sam on Twitter