Instagram have launched their own Business Blog aimed at helping companies around the world use Instagram, and enable these companies to promote their visual material and content to the 80 million+ users.
Brand uptake on Instagram has been strong, and recent research shows that 40% of the top 100 brands use Instagram.
Through this business blog much guidance is being provided to brands, such as Brand Spotlights, showing examples of the most popular brands using the app.
These are currently the most popular brands on Instagram:
Of course you can also read these tips provided to brands detailing best practices for photo posting and community engagement.
Finally, the Help Center provides some additional information for businesses looking to use Instagram.