40% of Top 100 Brands using Instagram

on August 9, 2012 | Comments (0)

According to a recent report by social media analytics company Simply Measured, 40% of the Top 100 Global brands now utilize Instagram as part of their social media presence and strategies.

The top brands making the most of Instagram include: MTV, Starbucks, Burberry, Nike, GE, Gucci, and Audi. I have personally seen the official Audi account liking user photos uploaded to the site (for example if someone buys a new or second hand Audi and posts a photo to Instagram, I have seen Audi liking many of these photos).

With an adoption rate around 40%, it goes to show these brands find the service worthwhile to show off their extensive imagery and branding to the over 80 million users.

We have embedded the report here so you can have a look: